Comparative Analysis & Industry Benchmarks

Bizak computes and aggregates the following benchmarks:

• Visitors - The number of unique people who visited your website during a given period of time.
• Revenues - The gross (total) income generated from internet operations. Revenues are before the subtraction of costs and expenses.
• RPV - Revenues per Visitor (RPV) = revenues divided by visitors. RPV is the gross income earned for each visitor.
• Costs - The total costs & expenses associated with internet operations. Costs include marketing, advertising, SEO, hosting, domains, PPC, etc.
• CPV - Costs per Visitor = total costs divided by visitors. CPV is the dollar amount spent for each visitor.
• Earnings - The profit or loss (net income) generated from internet operations. Earnings are after the subtraction of costs from revenues.
• EPV - Earnings per Visitor (EPV) = earnings divided by visitors. EPV is the profit (or loss) earned for each visitor.
• Bizak Estimate - The approximate valuation of your internet company based on revenues, traffic and earnings per visitor (EPV).